Corporate Profile · PhD (Business Management)

Dr. Abd Razzif Bin Abd Razak

Senior Lecturer (DS13)

Universiti Pendidikan Sultan Idris (UPSI)

Dr. Abd Razzif Bin Abd Razak — Senior Lecturer (DS13)
Dr. Abd Razzif

Dedicated professional with 18 years of working experience, including 16 years as Senior Assistant Director at FAMA. Skilled in marketing strategy, project management, and international trade promotion — with proven ability to lead key initiatives, support SME growth, and drive market expansion at national and global levels.

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18+
Years Experience
16
Years at FAMA
PhD
Business Management
2×
Gold Medal Awards

Areas of Expertise

Field of specialization across academia, government and industry.

Marketing Entrepreneurship MSME Strategic Management International Business Business Management

Work Experience

18 years spanning government, industry and higher education leadership.

Senior Lecturer (DS13)
Universiti Pendidikan Sultan Idris (UPSI)
Jan 2026 – Present
  • Teaching in Marketing, Management and Entrepreneurship.
  • Research in related fields of specialization.
  • Providing consultation in marketing, MSME and strategic management.
Senior Assistant Director
Federal Agricultural Marketing Authority (FAMA)
Mar 2009 – Dec 2025
  • Advised agro-based entrepreneurs on business development, entrepreneurship and market trends.
  • Developed strategic marketing plans for national and international product reach.
  • Facilitated entrepreneur participation in trade expos, business matching and global platforms.
  • Planned training programs, workshops and capacity-building for entrepreneurial skills.
  • Monitored programme performance and formulated policies for agro-industry development.
Customer Service Officer
VADS Berhad
Dec 2008 – Feb 2009
  • Handled inbound and outbound customer calls with professional service standards.
  • Resolved complaints and escalated complex issues within SLA targets.
Supervisor
Inovasi Enterprise
Jan 2008 – Nov 2008
  • Oversaw daily operations, staff performance and customer satisfaction.
  • Prepared operational reports and implemented efficiency improvements.
Supervisor (Production Control)
JK Wire Harness Sdn Bhd
Aug 2007 – Dec 2007
  • Coordinated production schedules and monitored output against targets.
  • Analysed production data to resolve delays, quality issues and bottlenecks.
Marketing Executive
Qosmiotech System
Dec 2006 – Jul 2007
  • Promoted TM Streamyx through direct sales, digital marketing and outreach.
  • Developed marketing strategies, conducted market research and tracked sales performance.

Education

From SPM to PhD — continuous academic and professional development.

2019 – 2025
Doctor of Philosophy (Business Management)
Universiti Teknologi MARA (UiTM)
2014 – 2015
Mandarin Chinese (Elementary)
Beijing Language and Culture University
2009 – 2012
Master of Business Administration
Universiti Teknologi MARA (UiTM)
2004 – 2006
BBA (Hons) International Business
Universiti Teknologi MARA (UiTM)
2001 – 2004
Diploma in Business Study
Universiti Teknologi MARA (Sg. Petani)
2000
SPM — Bahasa Melayu (3B)
SMK Dato' Panglima Perang Kiri

Skills

Technical, interpersonal and digital competencies.

Technical
Project Management
Data Analysis & Reporting
Market Research & Strategy
CRM
Event Coordination
Stakeholder Collaboration
Interpersonal
Communication
Team Collaboration
Problem Solving
Adaptability
Time Management
Continuous Learning
Computer
Microsoft Word
Microsoft Excel
Microsoft PowerPoint

Major Projects

Digital systems and marketing programmes driving agro-entrepreneur growth.

Agro Marketing Masterclass & Agro Marketing 101
2024 – Present

Managed Agromarketing Masterclass with TikTok Shop, Shopee and HDC. 80 companies in 2024 with ROI 1:30. Expanded Agromarketing 101 with MPC across 10 states in 2025.

i-FAMA Database System
2024 – Present

Developed i-FAMA for entrepreneur service applications.

eintrade Database System
2018

Web-based system for FAMA export entrepreneurs, integrated with eiat and e3P.

My Food For Ummah (MYFFU)
2017

Supplied premix spices for Tabung Haji — 36,000 pilgrims during 2017 Hajj season.

eiat Database System
2009

Web-based agro-industry data system developed with MDEC collaboration.

International Trade Missions

Global exposure across Middle East, Europe and China markets.

21–26 Dec 2025
Digital Leap Journey to ByteDance Global Office Shanghai (TikTok Shop)
18–22 Feb 2018
23rd Gulfood Dubai 2018 — Dubai World Trade Centre
1–4 Sep 2016
24th World Food Istanbul — Istanbul Expo Center
10–13 Feb 2016
23rd International Trade Exhibition for Food — Antalya, Turkey
24–31 May 2015
Malaysia Week Xi'an Halal Food Festival — Xi'an, China
2 Jan–31 Aug 2014
Agrobazaar Malaysia — Singapore
5–9 Apr 2012
16th Investment & Trade Forum East–West China — Xi'an

Achievements & Recognition

Awards, judging roles and industry accolades.

2026
Judge — ICON2026, Universiti Malaysia Kelantan
2025
Panel Assessment — Biz Pitching Program, APBM Batu Gajah
2025
Head Judge — National Commercial POLYCC Competition
2020
Gold Medal — Retort RTE Rice Range, ITEX 2020
2019
Gold Medal — Premix Cooking Spices, iidex 2019 UiTM
2019
Best Presenter Award — ICSSIT 2019, Tanjung Malim
2016
Anugerah Perkhidmatan Cemerlang — FAMA
2010–2018
MAHA Coordinator — SME participation at MAEPS Serdang

Research & Publications

Peer-reviewed work in food safety, SME development and agribusiness marketing.

Feb 2026 – Feb 2028
Senior Research Fellow
Mitra Food Industries Sdn Bhd
Feb 2026 – Feb 2028
Senior Research Fellow
Chef Ustazah Holding Sdn Bhd
Feb – Aug 2026
Industry Grant — Program Penyelidikan Peningkatan Kapasiti
Anis Café Enterprise

Indexed Journals

Razak, A. R. A. & Daud, N. M. (2020). Factors Influencing SMEs to Implement HACCP. Empirical Economics Letters, 19(9): 997–1006.
Razak, A. R. A., & Daud, N. M. (2020). HACCP Certification Hurdles Among Malaysia's SMEs. IJARBSS, 10(5), 893–899.
Razak, A. R. A., & Daud, N. M. (2020). HACCP Implementation and Malaysian SMEs. Empirical Economics Letters, 19(10): 1189–1196.

Conference & Chapters

Razak, A. R. A. (2020). Is the plate too big for Malaysian SMEs to implement HACCP? ICEELST 2020.
Razak, A. R. A. (2019). HACCP Implementation among SMEs: Are we there yet? ICSSIT 2019.
Food Safety and SME in Malaysia — Book Chapter, July 2020, pp. 77–84.

Research Reports

Kajian Pemanjangan Jangka Hayat Rambutan, Pulasan, Duku dan Dokong (2023), FAMA-MARDI
Kajian Impak Penggunaan Bakul Ulang Pakai (2023), FAMA-UiTM
Kajian Keberkesanan Pasar Tani Kekal (2021), FAMA-UiTM

2026 Journal Submissions

Abd Razzif Abd Razak (2026). Digital Capability Development as Educational Resilience in Times of Uncertainty. IAFOR Journal of Education, Volume 14 Issue 3 (Special Issue: Education in Times of Uncertainty).

Featured JIBE Submission

Digital Transformation Capability as a Driver of Agropreneurial Performance in Social Commerce Context Latest report/manuscript prepared in ARBMS template form, expanded with the source programme dataset and appendix tables. The website copy is published at /abd-razzif/jibe-manuscript/. View report page

Featured JABM Submission

Platform-Enabled Agribusiness Growth Through TikTok Shop New 17-page model-specific manuscript set developed for submission to the Journal of Agribusiness Marketing (JABM), based on the Agromarketing Masterclass TikTok Shop Edition programme. Website copy is published at /jabm-amttse/. View manuscript page

Featured IJBS Submission

Orchestrating Platform Ecosystem Capability for SME Monetisation Manuskrip IJBS baharu — bukan rewrite JIBE. Dibina dari 3 fail digitaleap/ mengikut master prompt: template IJBS, jadual/rajah JICT, data PDF. 6 jadual, 5 rajah, 4 rujukan IJBS, 65 rujukan APA. View manuscript page  |  Download IJBS Manuscript

Featured IAFOR Journal Submission

Digital Capability Development as Educational Resilience in Times of Uncertainty New original ~17-page manuscript developed for The IAFOR Journal of Education, Volume 14 Issue 3 – Special Issue: Education in Times of Uncertainty – Rethinking Systems, Practices, and Possibilities. Based on the Agromarketing Masterclass TikTok Shop Edition programme data. View manuscript page

Featured AEJ Submission

Digital Entrepreneurial Capability and Platform Monetisation in an Agropreneurship Programme New AEJ website page for the Agromarketing Masterclass TikTok Shop Edition study. The article page is published alongside the other profile-linked research pages. View article page

Intellectual Property

Retort RTE Rice Range (2020)

Copyright: CRLY00025572

Premix Cooking Spices: Cooking Solution With Certification (2019)

Copyright: CRLY00023836

Contact & Reference

Professional reference and direct contact information.

Prof. Dr. Norzaidi Bin Haji Mohd Daud

Registrar, MISI University

Persiaran Tebar Layar, Bukit Jelutong, 40150 Shah Alam, Selangor

+6012-686 0035

registrar@misi.edu.my