Corporate Profil · PhD (Perniagaan Pengurusan)

Dr. Abd Razzif Bin Abd Razak

Senior Lecturer (DS13)

Universiti Pendidikan Sultan Idris (UPSI)

Dr. Abd Razzif Bin Abd Razak Senior Lecturer (DS13)
Dr. Abd Razzif

Dedicated professional with 18 years of working experience, including 16 years as Senior Assistant Director at FAMA. Skilled in marketing strategy, project management, and international trade promotion with proven ability to lead key initiatives, support PKS growth, and drive market expansion at national and global levels.

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18+
Tahun Pengalaman
16
Years at FAMA
PhD
Perniagaan Pengurusan
2×
Gold Medal Awards

Areas of Expertise

Field of specialization across academia, government and industry.

Pemasaran Keusahawanan MSME Strategic Pengurusan Antarabangsa Perniagaan Perniagaan Pengurusan

Work Experience

18 years spanning government, industry and higher education leadership.

Senior Lecturer (DS13)
Universiti Pendidikan Sultan Idris (UPSI)
Jan 2026 – Kini
  • Teaching in Pemasaran, Pengurusan and Keusahawanan.
  • Penyelidikan in related fields of specialization.
  • Providing consultation in marketing, MSME and strategic management.
Senior Assistant Director
Federal Agricultural Pemasaran Authority (FAMA)
Mar 2009 – Dec 2025
  • Advised agro-based entrepreneurs on business development, entrepreneurship and market trends.
  • Developed strategic marketing plans for national and international product reach.
  • Facilitated entrepreneur participation in trade expos, business matching and global platforms.
  • Planned training programs, workshops and capacity-building for entrepreneurial skills.
  • Monitored programme performance and formulated policies for agro-industry development.
Pelanggan Perkhidmatan Officer
VADS Berhad
Dec 2008 – Feb 2009
  • Handled inbound and outbound customer calls with professional service standards.
  • Resolved complaints and escalated complex issues within SLA targets.
Supervisor
Inovasi Enterprise
Jan 2008 – Nov 2008
  • Oversaw daily operations, staff performance and customer satisfaction.
  • Prepared operational reports and implemented efficiency improvements.
Supervisor (Production Control)
JK Wire Harness Sdn Bhd
Aug 2007 – Dec 2007
  • Coordinated production schedules and monitored output against targets.
  • Analysed production data to resolve delays, quality issues and bottlenecks.
Pemasaran Executive
Qosmiotech System
Dec 2006 – Jul 2007
  • Promoted TM Streamyx through direct sales, digital marketing and outreach.
  • Developed marketing strategies, conducted market research and tracked sales performance.

Pendidikan

From SPM to PhD continuous academic and professional development.

2019 – 2025
Doctor of Philosophy (Perniagaan Pengurusan)
Universiti Teknologi MARA (UiTM)
2014 – 2015
Mandarin Chinese (Elementary)
Beijing Bahasa and Culture University
2009 – 2012
Master of Perniagaan Administration
Universiti Teknologi MARA (UiTM)
2004 – 2006
BBA (Hons) Antarabangsa Perniagaan
Universiti Teknologi MARA (UiTM)
2001 – 2004
Diploma in Perniagaan Study
Universiti Teknologi MARA (Sg. Petani)
2000
SPM Bahasa Melayu (3B)
SMK Dato' Panglima Perang Kiri

Kemahiran

Teknikal, interpersonal and digital competencies.

Teknikal
Project Pengurusan
Analisis Data & Reporting
Market Penyelidikan & Strategy
CRM
Event Coordination
Stakeholder Collaboration
Interpersonal
Communication
Pasukan Collaboration
Penyelesaian Masalah
Adaptability
Time Pengurusan
Continuous Learning
Computer
Microsoft Word
Microsoft Excel
Microsoft PowerPoint

Major Projek

Digital systems and marketing programmes driving agro-entrepreneur growth.

Agro Pemasaran Masterclass & Agro Pemasaran 101
2024 – Kini

Managed Agromarketing Masterclass with TikTok Shop, Shopee and HDC. 80 companies in 2024 with ROI 1:30. Expanded Agromarketing 101 with MPC across 10 states in 2025.

i-FAMA Pangkalan Data System
2024 – Kini

Developed i-FAMA for entrepreneur service applications.

eintrade Pangkalan Data System
2018

Web-based system for FAMA export entrepreneurs, integrated with eiat and e3P.

My Food For Ummah (MYFFU)
2017

Supplied premix spices for Tabung Haji 36,000 pilgrims during 2017 Hajj season.

eiat Pangkalan Data System
2009

Web-based agro-industry data system developed with MDEC collaboration.

Antarabangsa Dagangan Missions

Global exposure across Middle East, Europe and China markets.

21–26 Dec 2025
Digital Leap Journey to ByteDance Global Office Shanghai (TikTok Shop)
18–22 Feb 2018
23rd Gulfood Dubai 2018 Dubai World Dagangan Centre
1–4 Sep 2016
24th World Food Istanbul Istanbul Expo Center
10–13 Feb 2016
23rd Antarabangsa Dagangan Exhibition for Food Antalya, Turkey
24–31 May 2015
Malaysia Week Xi'an Halal Food Festival Xi'an, China
2 Jan–31 Aug 2014
Agrobazaar Malaysia Singapore
5–9 Apr 2012
16th Investment & Dagangan Forum East–West China Xi'an

Achievements & Recognition

Awards, judging roles and industry accolades.

2026
Judge ICON2026, Universiti Malaysia Kelantan
2025
Panel Assessment Biz Pitching Program, APBM Batu Gajah
2025
Head Judge National Commercial POLYCC Competition
2020
Gold Medal Retort RTE Rice Range, ITEX 2020
2019
Gold Medal Premix Cooking Spices, iidex 2019 UiTM
2019
Best Presenter Award ICSSIT 2019, Tanjung Malim
2016
Anugerah Perkhidmatan Cemerlang FAMA
2010–2018
MAHA Coordinator PKS participation at MAEPS Serdang

Penyelidikan & Publications

Peer-reviewed work in food safety, PKS development and agribusiness marketing.

Feb 2026 – Feb 2028
Senior Penyelidikan Fellow
Mitra Food Industri Sdn Bhd
Feb 2026 – Feb 2028
Senior Penyelidikan Fellow
Chef Ustazah Holding Sdn Bhd
Feb – Aug 2026
Industry Grant Program Penyelidikan Peningkatan Kapasiti
Anis Café Enterprise

Indexed Journals

Razak, A. R. A. & Daud, N. M. (2020). Factors Influencing PKS to Implement HACCP. Empirical Economics Letters, 19(9): 997–1006.
Razak, A. R. A., & Daud, N. M. (2020). HACCP Pensijilan Hurdles Among Malaysia's PKS. IJARBSS, 10(5), 893–899.
Razak, A. R. A., & Daud, N. M. (2020). HACCP Implementation and Malaysian PKS. Empirical Economics Letters, 19(10): 1189–1196.

Conference & Chapters

Razak, A. R. A. (2020). Is the plate too big for Malaysian PKS to implement HACCP? ICEELST 2020.
Razak, A. R. A. (2019). HACCP Implementation among PKS: Are we there yet? ICSSIT 2019.
Food Keselamatan and PKS in Malaysia Book Chapter, July 2020, pp. 77–84.

Penyelidikan Laporan

Kajian Pemanjangan Jangka Hayat Rambutan, Pulasan, Duku dan Dokong (2023), FAMA-MARDI
Kajian Impak Penggunaan Bakul Ulang Pakai (2023), FAMA-UiTM
Kajian Keberkesanan Pasar Tani Kekal (2021), FAMA-UiTM

2026 Jurnal Submissions

Abd Razzif Abd Razak (2026). Digital Capability Development as Educational Resilience in Times of Uncertainty. IAFOR Jurnal of Pendidikan, Volume 14 Issue 3 (Special Issue: Pendidikan in Times of Uncertainty).

Featured JIBE Submission

Transformasi Digital Capability as a Driver of Agropreneurial Prestasi in Sosial Dagangan Konteks Laporan terkini/manuscript prepared in ARBMS template form, expanded with the source programme dataset and appendix tables. The website copy is published at /abd-razzif/jibe-manuscript/. View report page

Featured JABM Submission

Platform-Enabled Agribusiness Pertumbuhan Through TikTok Shop New 17-page model-specific manuscript set developed for submission to the Jurnal of Agribusiness Pemasaran (JABM), based on the Agromarketing Masterclass TikTok Shop Edition programme. Laman Web copy is published at /jabm-amttse/. View manuscript page

Featured IJBS Submission

Orchestrating Ekosistem Platform Capability for PKS Monetisation Manuskrip IJBS baharu bukan rewrite JIBE. Dibina dari 3 fail digitaleap/ mengikut master prompt: template IJBS, jadual/rajah JICT, data PDF. 6 jadual, 5 rajah, 4 rujukan IJBS, 65 rujukan APA. View manuscript page  |  Download IJBS Manuscript

Featured IAFOR Jurnal Submission

Digital Capability Development as Educational Resilience in Times of Uncertainty New original ~17-page manuscript developed for The IAFOR Jurnal of Pendidikan, Volume 14 Issue 3 – Special Issue: Pendidikan in Times of Uncertainty – Rethinking Systems, Practices, and Possibilities. Based on the Agromarketing Masterclass TikTok Shop Edition programme data. View manuscript page

AI Jurnal Hunter 2026 (HJ)

AI Jurnal Hunter Report Scopus/WoS 2026 Jurnal Selection Full strategic analysis and ranked shortlist of 20 journals for the AMTTSE educational resilience manuscript. Includes Top 5 recommendations, revision strategies, risk matrix, and submission sequence. 27-page report with free-publication focus only. Published at /abd-razzif/journal-hunter-2026/. View HJ Report  |  Download Report

Featured AEJ Submission

Digital Entrepreneurial Capability and Platform Monetisation in an Agropreneurship Programme New AEJ website page for the Agromarketing Masterclass TikTok Shop Edition study. The article page is published alongside the other profile-linked research pages. View article page

Intellectual Hartanah

Retort RTE Rice Range (2020)

Copyright: CRLY00025572

Premix Cooking Spices: Cooking Penyelesaian With Pensijilan (2019)

Copyright: CRLY00023836

Hubungi & Reference

Profesional reference and direct contact information.

Prof. Dr. Norzaidi Bin Haji Mohd Daud

Registrar, MISI University

Persiaran Tebar Layar, Bukit Jelutong, 40150 Shah Alam, Selangor

+6012-686 0035

registrar@misi.edu.my