Pengalaman kitchen membina pemahaman Abang Jas tentang rasa, pelanggan dan operasi makanan.
THE MAN BEHIND JASMANI
ABANG JAS.
ABANG JAS.
DARI KITCHEN,
TIKTOK & CAFÉ.
Abang Jas membina perjalanannya daripada pengalaman sebenar di kitchen. Bermula dengan menyokong Café Anis, perjalanan itu berkembang kepada PES, RTE dan seterusnya mendapat sambutan lebih luas melalui TikTok. Hari ini, pengalaman tersebut menjadi asas untuk menghidupkan semula RTC, membangunkan café baharu di Merlimau dan membantu lebih banyak café di seluruh Malaysia.
Abang Jas
The Man Behind JASMANI
Abang Jas membina perjalanannya daripada pengalaman sebenar di kitchen. Bermula dengan menyokong Café Anis, perjalanan itu berkembang kepada PES, RTE dan seterusnya mendapat sambutan lebih luas melalui TikTok. Hari ini, pengalaman tersebut menjadi asas untuk menghidupkan semula RTC dan membantu café di seluruh Malaysia.
KISAH MANUSIA DI SEBALIK JASMANI
Abang Jas — Dari Kitchen, TikTok dan Café Menuju Seluruh Malaysia
Lebih daripada jenama makanan. Satu perjalanan yang dibina atas pengalaman sebenar.
Abang Jas membina perjalanannya daripada pengalaman sebenar di kitchen. Bermula dengan menyokong Café Anis, perjalanan itu berkembang kepada PES, RTE dan seterusnya mendapat sambutan lebih luas melalui TikTok.
Hari ini, pengalaman tersebut menjadi asas untuk menghidupkan semula RTC, membangunkan café baharu di Merlimau dan membantu lebih banyak café di seluruh Malaysia.
TikTok kekal sebagai salah satu tonggak utama — bukan sekadar saluran ketika COVID-19, tetapi sebuah komuniti dan personal brand yang telah membantu melonjakkan RTE dan membuka peluang jualan serta pertumbuhan seterusnya.
PERJALANAN ABANG JAS
Dari Kitchen ke Seluruh Malaysia.
Café Anis menjadi asas pengalaman sebenar, bukan sekadar nama café.
Perkembangan ke arah penyediaan yang lebih teratur dan konsisten.
Perubahan kepada RTE sebagai tindak balas kepada perubahan keadaan pasaran.
TikTok menjadi tonggak utama — membina komuniti dan memperkenalkan Abang Jas kepada khalayak lebih luas.
Video, live, respons pelanggan dan kandungan makanan yang membina komuniti setia.
Langkah logik berdasarkan semua pengalaman sebelumnya — membawa rasa dapur kepada sistem yang boleh digunakan di banyak lokasi.
Rancangan café baharu di Merlimau sebagai fasa seterusnya perjalanan.
Membawa rasa, pengalaman dan sistem makanan JASMANI kepada lebih banyak café di seluruh Malaysia.
2010
Business Established
Public export documentation records Anis Cafe Enterprise as established in 2010.
Singapore
Documented Export Market
JASMANI Instant Cooking Pastes documented with Singapore as an export market.
0
Ready-to-Eat Products
Documented portfolio reported in 2025.
≈0%
TikTok Shop Sales
Nearly 80% of sales reported through TikTok Shop in 2025.
2025
Inspirational Entrepreneur Award
FAMA Agromarketing Masterclass TikTok Shop Edition.
ASAS PERJALANAN
Bermula dari Kitchen, Sebelum Digital dan TikTok
Hari ini Abang Jas boleh dilihat melalui video, TikTok dan komuniti digital. Tetapi asas perjalanan JASMANI dibina bermula dari sebuah kitchen.
- Kitchen
- Café Anis
- PES
- Ready-to-Eat (RTE)
- TikTok
- Ready-to-Cook (RTC)
- Merlimau
- Seluruh Malaysia
Setiap medium baru tidak mengubah asas perniagaan — produk perlu relevan, pelanggan perlu difahami dan perniagaan perlu sentiasa menyesuaikan diri.
THE ABANG JAS TIMELINE
Tracing the public history of JASMANI and Anis Cafe Enterprise.
Anis Cafe Enterprise
Malaysia export directory records Anis Cafe Enterprise as a business established in 2010.
At this early stage, the JASMANI identity was closely tied to cooking pastes — a category that later became the foundation of a wider food range.
- Type of Business
- Manufacturer
- Product Category
- Instant Cooking Pastes
- Brand
- JASMANI
- Location
- Melaka
Building a Stronger Business Foundation
UiTM Cawangan Melaka consultancy directory records “Perundingan Pembangunan dan Penambahbaikan Pelan Perniagaan Syarikat Anis Café Enterprise”.
This milestone shows that business growth was not only about product development. Business planning, structure and capability building were also part of the Anis Cafe Enterprise journey.
- Institution
- UiTM Cawangan Melaka
Karnival Usahawan Desa 2013
Recorded under Anis Cafe Enterprise, Jasmani bin Abd Hamid, category Makanan, product Pes, agency MARA, booth B226.
Participation in the Karnival Usahawan Desa placed JASMANI within the wider entrepreneurship development ecosystem, bringing cooking pastes to markets, agencies and national business networks.
- Enterprise
- Anis Cafe Enterprise
- Name
- Jasmani bin Abd Hamid
- Category
- Makanan
- Product
- Pes
- Agency
- MARA
- Booth
- B226
Recognition at HALFEST
Historical HALFEST documentation lists Anis Café Enterprise in the Usahawan Harapan category.
“Anis Café Enterprise was listed among the recognised entrepreneurs in HALFEST’s Usahawan Harapan category.”
From Enterprise to a Recognisable Food Brand
By 2014, digital records showed JASMANI as a cooking product brand offering several paste and food options to consumers.
Historical product range formed the basis for a wider food portfolio.
Historical product range
Pes Asam PedasPes Sambal TumisPes RendangPes Masak MerahAcar Buah
MALAYSIA → SINGAPORE
Taking JASMANI Beyond Malaysia
Malaysia Exporters of Food & Beverage Directory records Anis Cafe Enterprise as a manufacturer of Instant Cooking Pastes with JASMANI as the brand and Singapore as a documented export market.
This milestone shows an effort to move JASMANI from a local market toward higher readiness across certification, production and export.
- Year Established
- 2010
- Business
- Manufacturer
- Product
- Instant Cooking Pastes
- Brand Name
- JASMANI
- Export Market
- Singapore
Certifications recorded
HALALMeSTI1 Malaysia Best
MELAKA
SINGAPORE
Showcase SDSI 2016
Historical programme records list FAMA Negeri Melaka, Jasmani bin Abdul Hamid, Product: Pes Masakan.
Participation in Showcase SDSI placed the JASMANI journey within national SME product development networks.
- Institution
- FAMA Negeri Melaka
- Name
- Jasmani bin Abdul Hamid
- Product
- Pes Masakan
Continuing Through the Retail Ecosystem
Anis Cafe Enterprise appears in archival material associated with the AEON Suppliers & Partners Conference 2022.
ARCHIVAL TRACE — a continuing presence within the retail ecosystem.
JASMANI × LOTUS’S
Modern Retail Visibility
Official Lotus’s Malaysia material dated 28 November 2024 named “Jasmani by Anis Café Enterprise” as one of four existing SMEs featured in conjunction with its Desa Tebrau hypermarket event held on 30 November 2024.
More than a decade after starting with cooking pastes, JASMANI continued moving into modern retail and facing a new generation of consumers.
FROM SHELF TO SCREEN
JASMANI Enters a New Commerce Era
Digital commerce changed the relationship between brand and consumer. Sales no longer only happen when a customer sees a product on a shelf.
Through TikTok Shop, short-form content and live commerce, Abang Jas himself became part of how JASMANI communicates with customers.
Product →
Content →
Live →
Conversation →
Purchase →
Repeat Customer
83 Ready-to-Eat Products Documented
Public reporting in 2025 documented an extensive JASMANI Ready-to-Eat portfolio comprising 83 products.
This figure reflects a major evolution from the earlier cooking-pastes foundation to a far wider food portfolio.
Digital Sales Transformation
Public reporting stated that nearly 80% of sales were being generated through TikTok Shop in 2025.
For a business that began before social commerce, this was proof of how sales channels can change dramatically as technology, content and customer behaviour change.
RECOGNITION
Inspirational Entrepreneur Award
FAMA Agromarketing Masterclass TikTok Shop Edition 2025
This recognition marks one of the most recent milestones in the Abang Jas journey — from food product entrepreneur to a business that has adapted to the digital commerce landscape.
Programme organised by FAMA together with TikTok Shop.
Jasmani Abdul Hamid
Anis Café Enterprise · @abang jas
- Programme
- FAMA bersama TikTok Shop
Evolusi
Evolusi JASMANI
Bermula dari Kitchen
Operasi kitchen dibina untuk menyokong Café Anis.
Penyediaan Teratur
Penyediaan makanan lebih pantas dan konsisten.
Ready-to-Eat
Produk sedia dimakan yang berkembang pesat.
Melonjak Bersama TikTok
Komuniti, personal brand dan permintaan produk meningkat.
Ready-to-Cook
Produk sedia dimasak untuk café dan pengusaha makanan.
Menuju Café Seluruh Malaysia
Evolusi Produk
PES · RTE · RTC
PES
Asas Penyediaan Teratur
Asas kepada penyediaan makanan yang lebih teratur, pantas dan konsisten.
RTE
Produk Sedia Dimakan
Produk sedia dimakan yang berkembang pesat melalui TikTok dan dikenali ramai.
RTC
Produk Sedia Dimasak
Produk sedia dimasak untuk café, pengusaha makanan dan pengembangan lokasi.
Best Seller
SET NASI GORENG PAKET
RM9.00 – RM9.00
Best Seller
SAMBAL SERIES
RM9.00 – RM9.00
Best Seller
SET MEE
RM17.00 – RM17.00
Best Seller
SET LAUK PAUK
RM14.50 – RM14.50
Best Seller
PES MASAKAN
RM4.40 – RM4.40
Best Seller
NASI BRIYANI GAM
RM11.50 – RM11.50
SET NASI PUTIH BERLAUK TANPA PEMANAS
RM14.90 – RM14.90
SET NASI TOMATO BERLAUK DENGAN PEMANAS
RM19.00 – RM19.00
The Entrepreneur Behind JASMANI
The Entrepreneur Behind JASMANI
Di sebalik produk, pensijilan, pameran, retail dan TikTok terdapat seorang usahawan yang melalui perubahan cara berniaga selama lebih sedekad.
Jasmani Abdul Hamid — lebih dikenali hari ini sebagai Abang Jas — tidak membina perjalanan ini melalui satu platform sahaja. Perjalanan tersebut berkembang seiring perubahan pasar.
Product-Led
Bermula daripada memahami produk makanan dan keperluan pengguna.
Adaptive
Bergerak daripada traditional commerce kepada retail dan digital commerce.
Visible
Personaliti Abang Jas sendiri kini menjadi sebahagian daripada digital identity JASMANI.
Experienced
Perjalanan awam yang dapat dijejaki merentasi lebih sedekad pembangunan perniagaan.
The Business Changed.
The Principle Didn't.Platform boleh berubah. Cara pelanggan membeli boleh berubah. Produk juga boleh berkembang.
Tetapi perniagaan masih perlu memahami pelanggan, menghasilkan produk yang relevan dan bersedia menyesuaikan diri.
— The Abang Jas Journey
Institutions & Ecosystems Along the Journey
JASMANI Through Malaysia's SME Ecosystem
UiTM Melaka
Business Development
MARA / KUD
Entrepreneur Programme
HALFEST
Recognition
Malaysian Export Directory / MATRADE Ecosystem
Export Record
MITI / SDSI
National Showcase
FAMA
Food Entrepreneurship
Lotus’s Malaysia
Modern Retail Exposure
TikTok Shop
Digital Commerce
Today
Abang Jas Today
Hari ini, perjalanan JASMANI menghubungkan pengalaman traditional food entrepreneurship dengan cara perdagangan generasi baharu.
Food Manufacturing
Ready-to-Eat
Digital Commerce
TikTok Shop
Founder-Led Content
Customer Community
From Abang Jas' Desk
Stories from Abang Jas
Stories, lessons and observations from a journey in Malaysian food entrepreneurship.
Stories from Abang Jas are being documented.
Public Record
Abang Jas in the Public Record
Business development consultancy record
Perundingan Pembangunan dan Penambahbaikan Pelan Perniagaan Syarikat Anis Café Enterprise.
Exhibitor directory
Anis Cafe Enterprise — Pes Masakan, MARA, booth B226.
Usahawan Harapan documentation
Anis Café Enterprise listed among recognised entrepreneurs.
Manufacturer / export record
Instant Cooking Pastes manufacturer; Singapore as export market.
Showcase SDSI 2016
FAMA Negeri Melaka — Jasmani bin Abdul Hamid, Pes Masakan.
November 2024 SME initiative
“Jasmani by Anis Café Enterprise” featured at Desa Tebrau hypermarket event.
Ready-to-Eat / TikTok Shop / award coverage
2025 public coverage of the JASMANI Ready-to-Eat portfolio, TikTok Shop and the award.
Entrepreneurship coverage
2025 coverage of the entrepreneurship journey (validated source).
Reusable Founder Content
Tonton Abang Jas.
Bubur Jasmani — product development and daily selling
Tonton di TikTok
The Journey Continues
Still moving. Still documenting.
Daripada kitchen dan Café Anis, melalui PES, RTE dan TikTok, kepada RTC dan café baharu — perjalanan Abang Jas masih berkembang.
