FOUNDER • DOCUMENTARY PROFILE • ALL CLAIMS SOURCED
Dato’ Seri Dr
Zubir Mohd Said.
Founder of Zubir Food Sdn Bhd. From Air Hitam, Johor — a story that begins with RM12,000 in employment-bonus savings and becomes a regional food-manufacturing journey.
Public-record profile only. No private material. Titles as reported across public coverage; styles vary by period and source.

BEGINNING • 1995
Chilli, tempe & dried tofu. One man, one shop lot.
In 1995, Zubir Mohd Said began small-scale production of cili giling (ground chilli paste), tempe and tauhu kering in Johor. Historical reporting states products began entering Singapore just one year later.
BUSINESS → STRUGGLE → SCALE → RECOGNITION → INDUSTRY → REGIONAL WORK → LEGACY
The documentary timeline.
Every entry carries its confidence label and source. Nothing on this page is presented beyond what sources support.
The journey begins
Zubir Mohd Said began small-scale production of cili giling (ground chilli paste), tempe and tauhu kering in Johor — starting with approximately RM12,000, saved from a factory employment bonus.
VERIFIED_SECONDARY • SOURCE: BERITA HARIAN FEB 2009 REPORTFirst steps across the border
Products reportedly began entering the Singapore market a year after the business started.
VERIFIED_SECONDARY • SOURCE: BERITA HARIAN FEB 2009 REPORTTEKUN financing
Added working capital through TEKUN financing to keep expanding production.
VERIFIED_SECONDARY • SOURCE: BERITA HARIAN FEB 2009 REPORTZubir Food Sdn Bhd incorporated
The corporate entity Zubir Food Sdn Bhd was incorporated (public registry-derived records indicate 2007). The business journey itself began earlier, in 1995.
VERIFIED_SECONDARY • SOURCE: EMIS REGISTRY-DERIVED PROFILE; SSM-STYLE LISTING 200701000431 / 0758429V Note: Exact day conflicting across sources — year only published here.Usahawan Cemerlang TEKUN Peringkat Nasional
Named Usahawan Cemerlang TEKUN (Outstanding Entrepreneur) at national level for 2008, announced at a ceremony reported in February 2009.
VERIFIED_SECONDARY • SOURCE: BERITA HARIAN FEB 2009 REPORTHistorical production snapshot
HISTORICAL FIGURES REPORTED IN 2008 — NOT CURRENT KPIsReporting at that time cited approximately RM1.4 million in prior-year sales, average chilli production of ~2.5 tonnes per day at the Tanjung Puteri plant, and ~10,000 pieces of tempe per day. Chilli was reported as imported from India and China; 90% of cili giling output under Noradin and Sabas brands went to Singapore.
HISTORICAL_REPORT • SOURCE: BERITA HARIAN FEB 2009 REPORTZubir Food (Sabah) Sdn Bhd
CORPORATE RECORDZubir Food (Sabah) Sdn Bhd was incorporated in August 2022, extending the group into Sabah (directories list a KKIP Selatan, Kota Kinabalu address).
VERIFIED_SECONDARY • SOURCE: REGISTRY-DERIVED PROFILE; SABAH DIRECTORIES Note: Registration number from SSM-style listing 202201031866 / 1477563-U not independently confirmed online.Sabah → Tawi-Tawi frozen poultry JV
REPORTED 2023 INITIATIVE — NOT PRESENTED AS ONGOINGZubir Food (Sabah) Sdn Bhd entered a joint venture with Jay Sayang Enterprise for export of frozen halal poultry from Sabah to Tawi-Tawi, Philippines. A first shipment of 30 tonnes was reported as planned. Coverage cited a group slaughterhouse (Mars Global Sdn Bhd) capacity of 60,000 birds/day, expandable to 120,000.
VERIFIED_SECONDARY • SOURCE: BORNEO POST 5 SEP 2023; WARTA ORIENTAL; DAILY EXPRESSPresident PUNJ — regional entrepreneurship network
DATED TO JUNE 2024Identified by Indonesia’s national news agency ANTARA as President of PUNJ (Pertubuhan Usahawan Nusantara Johor) during a Johor–NTB trade mission hosted at the Indonesian Consulate (KJRI) in Johor Bahru on 25 June 2024.
VERIFIED_SECONDARY • SOURCE: ANTARA NEWS 27 JUN 2024 Note: Not presented as a current role.2008 REPORTING • ARCHIVE CARD
The scale as reported then — not now.
Coverage around the Usahawan Cemerlang TEKUN award cited production at the Tanjung Puteri plant: chilli imported from India and China, cili giling under Noradin and Sabas brands, 90% exported to Singapore.
HISTORICAL FIGURES REPORTED IN 2008 — NOT CURRENT KPIsRECOGNITION • NATIONAL LEVEL
Usahawan Cemerlang TEKUN Peringkat Nasional.
Named Outstanding Entrepreneur at TEKUN’s national level for 2008 — announced during a ceremony reported in February 2009, marking the journey from micro-financing recipient to national exemplar.
AWARD
REGIONAL WORK • ENTREPRENEUR NETWORK
Beyond food: building business bridges.
The story expands from manufacturing into regional entrepreneurship networks — a reported Sabah joint venture aimed at Tawi-Tawi in 2023, and identification as President of PUNJ during a Johor–NTB trade mission in June 2024.

FACEBOOK • SOURCE STATUS
terengganuciligiling — behind login.
During the rebuild the Facebook page Terengganu Cili Giling (and the founder’s profile) sat behind a login wall. No access-control bypass was attempted. The handle and page name are preserved here so the reference can be reintegrated through legitimate authorised access later.
LEGACY & METHOD
Every claim traceable. Nothing invented.
This page follows strict source discipline: claims are labelled VERIFIED_SECONDARY, HISTORICAL_REPORT or CORPORATE RECORD; conflicting details are resolved conservatively (e.g. incorporation published as year-only).
Start small, finish strong
RM12,000 beginnings to two automated facilities — growth through capability, not shortcuts.
Reliable people abroad
Company history credits expansion through partnerships built on respect, faith and integrity.
Earned nationally
TEKUN national-level entrepreneur recognition validated the model publicly.
Regional bridge-builder
From cross-border exports to association leadership roles documented in 2024.
SOURCE REGISTER
- Zubir Food official website (primary)
- Berita Harian Feb 2009 via TEKUN republication
- Borneo Post · 5 Sep 2023
- Warta Oriental · Daily Express (Sabah) 2023
- ANTARA News · 27 Jun 2024
- Registry-derived corporate records (EMIS)

DIGITAL PRESENCE • TIKTOK
Online as @zubirmohdsaid.
On TikTok, the founder is active as @zubirmohdsaid (profile name "Zubir Mohd Said"). The public account bio reads: “Jom suka-suka”. This provides a direct, personal channel alongside the corporate history on this page.